An e-mail will be sent directly to the purchaser with a unique coupon code. Anyone with the code can use the balance, and the balance is automatically updated after a purchase (no need to use the entire amount at once). The gift cards never expire. If you need a gift card with a specific amount other than those listed, please contact us by clicking on one of the methods at the bottom of the page. If you need a gift card to print out as a physical gift, just ask and we will e-mail one!